a U.S. brand of naturally alkaline, mineral-rich spring water sustainably bottled in recyclable aluminum.
Fractional Marketing Team Support
Digital & Print Collateral
Sales Materials, Sell Sheets, POS & Merchandisers
Influencer & Partnerships Management
Email + SMS Management
Social Media Management
User-Generated Content
Regional Field Marketing Activations
Packaging & Private Label Design
PROUD SOURCE WATER
CONSUMER PACKAGED GOODS
INDUSTRY:
General Objective
We partnered with Proud Source Water as their fractional marketing team, guiding the brand’s marketing efforts and executing key initiatives to strengthen brand presence and engage consumers at every touchpoint.
Serving as the central hub for all things marketing, our team led brand strategy, creative design, and social and influencer initiatives while overseeing external agency partners and supporting the sales team to strengthen retail presence and relationships.
Through thoughtful strategy, compelling creative, and authentic content, we helped elevate brand awareness, deepen consumer engagement, and create a cohesive experience across retail, digital, and social channels.
"Haylee has been great to work with through the new packaging design process. She is patient, creative, and helped talk through complexities of different projects. As a small company we appreciate the time she takes to bring creative concepts to the table. Haylee has made the daunting task of designing new packaging fun and stress free!"
-Proud Source Water